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	<title>Search engine advertising &#8211; RiskPlayWin</title>
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		<title>3 Trends in search engine advertising 2021: More data, more competition, more automation</title>
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		<dc:creator><![CDATA[Christian Wagner]]></dc:creator>
		<pubDate>Tue, 30 Jun 2026 08:15:29 +0000</pubDate>
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		<category><![CDATA[Google ads]]></category>
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					<description><![CDATA[Find out which trends you can expect in search engine advertising in 2021 and what this actually will mean for you]]></description>
		
		
		
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		<title>Why Google Ads is no longer what it used to be</title>
		<link>https://riskplaywin.com/en/knowledge/google-ads-has-become-worse</link>
		
		<dc:creator><![CDATA[Christian Wagner]]></dc:creator>
		<pubDate>Fri, 28 Jun 2024 14:14:46 +0000</pubDate>
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		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google ads]]></category>
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					<description><![CDATA[Continually rising click prices and falling conversion rates? Find out why advertising with Google Ads has got worse over the years.]]></description>
		
		
		
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		<title>5 ways to save money in Google Ads</title>
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		<dc:creator><![CDATA[Christian Wagner]]></dc:creator>
		<pubDate>Tue, 13 Oct 2020 07:03:07 +0000</pubDate>
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					<description><![CDATA[The fact that search engine advertising with Google Ads is in many cases an efficient advertising channel has become well established. This is why competition is increasing in all sectors and the cost per conversion is rising. Therefore, in the end it is important to achieve the best possible cost efficiency in the search engine [&#8230;]]]></description>
		
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