{"id":2924,"date":"2020-10-06T07:00:47","date_gmt":"2020-10-06T05:00:47","guid":{"rendered":"https:\/\/riskplaywin.com\/uncategorized\/website-briefing-erstellen"},"modified":"2023-02-25T15:13:12","modified_gmt":"2023-02-25T14:13:12","slug":"guide-create-website-briefing-for-agency","status":"publish","type":"post","link":"https:\/\/riskplaywin.com\/en\/knowledge\/guide-create-website-briefing-for-agency","title":{"rendered":"Guide: Create website briefing for agency"},"content":{"rendered":"

Your company needs a new website? But what questions must the website briefing for the online agency or freelancer include in order to develop a suitable solution for you?<\/strong><\/p>\n

Here are the most important questions that should be answered in your Website Briefing:<\/p>\n

General questions in the website briefing<\/strong><\/h2>\n

Goals, distribution of tasks & general conditions<\/strong><\/h3>\n
    \n
  • What should your website aim to achieve?<\/strong> (e.g. generate sales, as many pageviews per visit as possible, landing page for advertising campaign, etc.)<\/li>\n
  • What tasks should the agency take on?<\/strong> (e.g. conception, programming, creating content, etc.)<\/li>\n
  • Which additional partners are involved? (e.g. graphic designer, management consultant, advertising agency, SEO agency, etc.)<\/li>\n
  • What budget is available for the new website?<\/strong><\/li>\n
  • Until when do you need the offer?<\/li>\n
  • By when should the website be ready?<\/strong><\/li>\n
  • What kind of support do you need from the agency after the website is finished?<\/li>\n
  • How many feedback loops would you like?<\/li>\n
  • hat additional expectations do you have of the new website?<\/strong> (e.g. loading time of less than one second, mobile optimisation)<\/li>\n
  • Why do you want a new website?<\/li>\n<\/ul>\n

    Content, structural & technical questions in the website briefing<\/strong><\/h2>\n

    Structure<\/h3>\n
      \n
    • What does the desired website structure look like?<\/strong><\/li>\n<\/ul>\n

      Content<\/strong><\/h3>\n
        \n
      • s there any existing content that needs to be integrated into the new website?<\/strong><\/li>\n
      • What content must be created by the agency?<\/strong><\/li>\n
      • What content do you or other project partners provide?<\/strong><\/li>\n
      • Who maintains the content\/data?<\/li>\n
      • Should the website have a blog?<\/li>\n
      • Is there any visual material to be used on the website?<\/li>\n<\/ul>\n

        Design<\/strong><\/h3>\n
          \n
        • Is there a corporate design that should be taken into account in the design?<\/li>\n
        • Are there existing website designs that you particularly like?<\/li>\n<\/ul>\n

          Functions<\/strong><\/h3>\n
            \n
          • What functions should the new website have? (forms, sharing functions, configurators, external interfaces etc.)<\/li>\n
          • Should the website be in several languages?<\/li>\n
          • Do you want certain functions for the administration of the website?<\/li>\n<\/ul>\n

            Technology<\/strong><\/h3>\n
              \n
            • Is there a particular content management system you prefer? (e.g. WordPress, Typo3 etc.)<\/li>\n
            • What special requirements should the website have in terms of data protection?<\/li>\n
            • What kind of tracking needs to be integrated into the website? (e.g. Google Tag Manager, Google Analytics, Matomo Analytics, etc.)<\/li>\n<\/ul>\n

              Search engines<\/strong><\/h3>\n
                \n
              • Should the website be optimised in such a way that the best possible ranking for certain search queries is achieved (SEO)? If so, for which terms?<\/li>\n<\/ul>\n
                \n

                Website Briefing for online shops<\/strong><\/h2>\n
                  \n
                • If you are planning an online shop, you should also answer the following questions in your website briefing:<\/li>\n
                • How many products do you want to list?<\/li>\n
                • Do you want products that can be configured by the users later? (e.g. compilation of content for a muesli box, bike configurator, etc.)<\/li>\n
                • Which payment options do you want to offer your customers in the shop?<\/li>\n
                • Is a connection to an external data interface necessary?<\/li>\n
                • How would you like the ordering process to work?<\/li>\n<\/ul>\n

                   <\/p>\n","protected":false},"excerpt":{"rendered":"

                  Ihr Unternehmen ben\u00f6tigt eine neue Webseite? \u25ba Hier eine Zusammenstellung der wichtigsten Fragen, die ihr Website Briefing beantworten sollte<\/p>\n","protected":false},"author":3,"featured_media":2524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[739,1053],"tags":[826,825,807,824],"channel":[],"class_list":["post-2924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","category-marketing","tag-agency","tag-briefing-en","tag-marketing-en","tag-webdesign-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/posts\/2924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/comments?post=2924"}],"version-history":[{"count":1,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/posts\/2924\/revisions"}],"predecessor-version":[{"id":4317,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/posts\/2924\/revisions\/4317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/media\/2524"}],"wp:attachment":[{"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/media?parent=2924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/categories?post=2924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/tags?post=2924"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/channel?post=2924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}