{"id":3067,"date":"2020-04-27T07:49:53","date_gmt":"2020-04-27T05:49:53","guid":{"rendered":"https:\/\/riskplaywin.com\/uncategorized\/10-fragen-suchmaschinenoptimierung"},"modified":"2020-10-19T13:38:05","modified_gmt":"2020-10-19T11:38:05","slug":"10-questions-search-engine-optimisation-of-a-single-page","status":"publish","type":"post","link":"https:\/\/riskplaywin.com\/en\/10-questions\/10-questions-search-engine-optimisation-of-a-single-page","title":{"rendered":"10 questions you should ask yourself during search engine optimisation of a single page"},"content":{"rendered":"<p><strong>A good organic ranking in search engines is important to be found by the target group on the internet. Search engine optimisation helps to improve the chances of a good ranking.<\/strong><\/p>\n<p>As a general rule, you should only optimise a single page for a single search term (e.g. start page is optimised for the search term XY, product page is optimised for the term ZZ, etc.).<\/p>\n<p>The following 10 questions will help you with the OnPage optimisation of a single page:<\/p>\n<ul>\n<li>For which search term should the respective page be optimised? (You can find this out with the tool <a href=\"https:\/\/kwfinder.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">kwfinder.com<\/a> for example)<\/li>\n<li>Is the search term included in the page title?<\/li>\n<li>Is the search term part of the page URL? (e.g. mypage.com\/search term)<\/li>\n<li>Does the search term appear in the first paragraph?<\/li>\n<li>Is the word count of the respective page more than 400 words? (This is important so that the search engine can understand the topic of your website)<\/li>\n<li>Does the search term appear in the text at frequent intervals? (e.g. in continuous text, in subheadings, in lists).<\/li>\n<li>Does the site offer useful information for the reader, so that the reader does not jump off directly when visiting it?<\/li>\n<li>Are meta-description and the meta-title given? (This is the text that appears as an excerpt in the search engine)<\/li>\n<li>Is the loading time of the desktop and mobile website good? (You can analyse this with the <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Pagespeed Tool<\/a>)<\/li>\n<li>Is the website user-friendly on mobile devices? (Google offers a <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile Friendly Check<\/a> for this purpose)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A good organic ranking in search engines is important to be found by the target group on the internet. Search engine optimisation helps to improve the chances of a good ranking. As a general rule, you should only optimise a single page for a single search term (e.g. start page is optimised for the search [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[736],"tags":[805,864,863],"channel":[],"class_list":["post-3067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-10-questions","tag-search-engine-marketing","tag-search-engine-optimisation","tag-seo-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/posts\/3067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/comments?post=3067"}],"version-history":[{"count":0,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/posts\/3067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/media\/2951"}],"wp:attachment":[{"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/media?parent=3067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/categories?post=3067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/tags?post=3067"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/channel?post=3067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}