{"id":3225,"date":"2016-01-07T05:13:49","date_gmt":"2016-01-07T04:13:49","guid":{"rendered":"https:\/\/riskplaywin.com\/uncategorized\/must-haves-geschaeftswebseite"},"modified":"2026-06-30T10:16:10","modified_gmt":"2026-06-30T08:16:10","slug":"must-haves-of-a-business-website","status":"publish","type":"post","link":"https:\/\/riskplaywin.com\/en\/knowledge\/must-haves-of-a-business-website","title":{"rendered":"11 Must Haves of a business website"},"content":{"rendered":"

A website is your business card on the internet. In many cases it is here that the decision is made whether a potential customer will approach your company or not.<\/strong><\/p>\n

When creating your business website, you should therefore at least integrate the following elements:<\/p>\n

Appealing homepage<\/h2>\n

The start page is in most cases the first page that users see when they visit the site. Here the most important information about your company should be clearly visible. You should show what exactly you do and make it as easy as possible for the user to find further information through intuitive navigation. The homepage must not only be appealing in terms of content, but also visually engaging.<\/p>\n

Contact page<\/h2>\n

You should never forget specific information on how users can get in touch with you. At the very least you should provide your email address and telephone number. Also useful are forms which can be filled out to make specific enquiries directly, such as requests for quotations or appointment scheduling. A callback form can also be quite helpful in certain situations.<\/p>\n

Service or product page<\/h2>\n

Show your potential customers what exactly you offer and where you can help. Explain complicated services or products with infographics and illustrate physical products with photos. If users need additional information about a product, you should provide a simple way for them to contact you.<\/p>\n

Company profile<\/h2>\n

Show the user in a company portrait who you are. In this way you give the user the necessary information to get to know your company better and build trust. With photos of you as the CEO and your team you present your company in a more personal and tangible way. Including testimonials is another possibility to add even more personality.<\/p>\n

Location<\/h2>\n

If you run a business and your customers can visit you, it is essential that your website includes your address, directions and opening hours.<\/p>\n

Imprint & legal information<\/h2>\n

To be on the safe side legally, you also need an imprint. Please also note that you may have to provide information on data protection if, for example, you integrate codes from Google Analytics or Facebook.<\/p>\n

Social Networks<\/h2>\n

If you are also active in social networks, you should provide links to these channels on your website. This can be done by using icons in the menu bar or social media widgets, as offered by many social networks.<\/p>\n

Web analysis software<\/h2>\n

Web analysis software such as Google Analytics gives you the ability to measure user behaviour on your website and see how users arrive at your site. The web analytics software provides an important foundation to understand what users are interested in and what they aren’t. You can use the data to further develop your website in the future.<\/p>\n

Search engine optimisation (SEO)<\/h2>\n

In order for your website to be found by potential customers in search engines, it is important to deal with search engine optimisation when creating the website. To achieve the best possible rankings, it is important to know which terms users are searching for and then optimise the content of your website accordingly. You should also ensure that the website’s technology allows search engines to properly interpret the content.<\/p>\n

Blog<\/h2>\n

To ensure that users do not only visit your website once, you should regularly add new content. This can take the form of a blog or news section, for example. This also has advantages for SEO, as search engines typically reward websites that regularly offer fresh content.<\/p>\n

Mobile optimisation<\/h2>\n

More and more users are accessing websites with mobile devices such as smartphones or tablets. The screens are small and often only a slower connection is available. You should therefore ensure that your website displays well on small screens through Responsive Design and that loading times remain as short as possible.<\/p>\n","protected":false},"excerpt":{"rendered":"

A website is your business card on the internet. In many cases it is here that the decision is made whether a potential customer will approach your company or not. When creating your business website, you should therefore at least integrate the following elements: Appealing homepage The start page is in most cases the first […]<\/p>\n","protected":false},"author":3,"featured_media":2423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[739],"tags":[804,920],"channel":[],"class_list":["post-3225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","tag-digital-marketing","tag-website"],"acf":[],"_links":{"self":[{"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/posts\/3225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/comments?post=3225"}],"version-history":[{"count":1,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/posts\/3225\/revisions"}],"predecessor-version":[{"id":5553,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/posts\/3225\/revisions\/5553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/media\/2423"}],"wp:attachment":[{"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/media?parent=3225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/categories?post=3225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/tags?post=3225"},{"taxonomy":"channel","embeddable":true,"href":"https:\/\/riskplaywin.com\/en\/wp-json\/wp\/v2\/channel?post=3225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}