Hotelmarketing: +100 Marketing ideas for Hotels

1. Early Bird Discount: Offer attractive discounts to guests who book their stay early. This allows you to better plan the occupancy of your hotel and provide customers with an incentive to choose your hotel early on.
2. Last-Minute Deals: Offer reduced prices to guests who book last-minute to fill any remaining capacity and attract spontaneous travelers.
3. Wellness Packages: Combine overnight stays with relaxing wellness offers such as massages, spa visits, or yoga classes to offer guests a comprehensive feel-good package.
4. Gastronomy Packages: Offer packages that include not only accommodation but also a fine dinner in your hotel’s own restaurant or a local partner restaurant. This way, guests can enjoy the local cuisine and experience a special culinary experience.
5. Culture and Sightseeing Packages: Cooperate with local cultural institutions and sights to create packages that include tickets, guided tours, or special events.
6. Active Holiday Offers: Create offers for sports and outdoor enthusiasts that include bike rentals, guided hikes, or skiing lessons. This allows guests to actively explore the surroundings and try out new activities.
7. Romance Packages: Create offers for couples looking for a romantic stay, including champagne, chocolate, rose petals, or a candlelight dinner.
8. Family Packages: Offer special packages for families, such as children’s discounts, family rooms, or special activities for children and parents.
9. Long-term Stay Discounts: Grant discounts to guests who want to stay in your hotel for a longer period of time. This way, you attract long-term guests and ensure stable occupancy.
10. Exclusive Event Offers: Organize special events such as cooking classes, wine tastings, or cultural events and offer packages that combine the event visit with overnight stays. This way, you create unique experiences that appeal to guests and encourage them to book.

Storytelling and Visual Experiences

Storytelling and visual experiences are essential in hotel marketing. In this section, you’ll discover marketing ideas that tell the story of your hotel and provide impressive visual experiences. Learn how to highlight the uniqueness of your hotel and create emotional connections with guests to involve them in your hotel’s story.

1. Themed Rooms: Design some rooms in your hotel based on local legends, stories, or famous personalities. Use these themes to tell captivating stories that offer guests a unique experience.
2. Virtual Tours: Offer potential guests the opportunity to explore your hotel online through immersive 360-degree tours. This allows them to get a feel for the ambiance and atmosphere of your hotel before they arrive.
3. Historical Connection: Showcase the history of your hotel or the place where it is located. Use these stories to establish a connection between guests and their surroundings and provide them with interesting information and insights.
4. Art Gallery: Display works by local artists in your hotel, creating a visual experience for your guests. Tell the stories behind the artworks, promoting interest and appreciation for the local art scene.
5. Instagrammable Spots: Create unique, photogenic areas in the hotel that invite guests to take photos and share them on their social media platforms. This creates an organic, visually appealing marketing effect.
6. Culinary Storytelling: Offer unique dishes or drinks inspired by local history, culture, or tradition. Tell the stories behind these creations, making the culinary experience part of the hotel marketing.
7. Multimedia Displays: Use light installations, projections, or other multimedia elements to highlight the architecture and design of your hotel, providing guests with an impressive visual experience.
8. Local Legends and Myths: Integrate local legends and myths into the hotel experience by presenting them in the form of decoration, events, or activities that give guests a deeper insight into local culture.
9. Artist Residencies: Invite artists, authors, or filmmakers to stay and work in the hotel. Present their works and stories to guests, creating a unique connection between creativity and hotel experience.
10. Film or Book Themes: Design your hotel or certain areas in the style of famous films or books to offer guests an experience in the world of their favorite stories. Use these themes to organize interesting events or activities, creating an unforgettable atmosphere.

Storytelling and Visual Experiences

Storytelling and visual experiences are indispensable in hotel marketing. In this section, you will discover marketing ideas that tell the story of your hotel and provide impressive visual experiences. Learn how to highlight the uniqueness of your hotel and establish emotional connections with guests to involve them in your hotel story.

1. Themed Rooms: Design some rooms of your hotel based on local legends, stories, or famous personalities. Use these themes to tell captivating stories that offer guests a unique experience.
2. Virtual Tours: Offer potential guests the opportunity to explore your hotel online through immersive 360-degree tours. This allows them to get a feel for the ambiance and atmosphere of your hotel before their arrival.
3. Historical Connection: Showcase the history of your hotel or the place where it is located. Use these stories to connect guests with their surroundings and provide them with interesting information and insights.
4. Art Gallery: Display works by local artists in your hotel, creating a visual experience for your guests. Tell the stories behind the artworks, promoting interest and appreciation for the local art scene.
5. Instagrammable Corners: Create unique, photogenic areas in the hotel that invite guests to take photos and share them on their social media platforms. This creates an organic, visually appealing marketing effect.
6. Culinary Storytelling: Offer unique dishes or drinks inspired by local history, culture, or tradition. Tell the stories behind these creations, making the gastronomic experience part of the hotel marketing.
7. Multimedia Productions: Use light installations, projections, or other multimedia elements to highlight the architecture and design of your hotel and provide guests with an impressive visual experience.
8. Local Legends and Myths: Integrate local legends and myths into the experience of your hotel by presenting them in the form of decoration, events, or activities that give guests a deeper insight into the local culture.
9. Artist Residencies: Invite artists, writers, or filmmakers to live and work in the hotel. Present their works and stories to guests, creating a unique connection between creativity and the hotel experience.
10. Film or Book Themes: Design your hotel or certain areas in the style of famous films or books to offer guests an experience in the world of their favorite stories. Use these themes to organize interesting events or activities and create an unforgettable atmosphere.

Environmental Awareness and Sustainability

In an increasingly environmentally conscious world, sustainability and environmental protection are also becoming more important in hotel marketing. In this section, you will find marketing ideas that focus on environmentally friendly initiatives and sustainable practices to position your hotel as a responsible actor. Discover how you can not only protect the environment through environmentally conscious measures, but also arouse the interest of ecologically oriented guests and thus increase your success.

1. Eco-certifications: Obtain sustainability certifications for your hotel to demonstrate your commitment to environmental protection and sustainability, and to appeal to guests who want to travel in an environmentally conscious way.
2. Energy efficiency: Implement energy-efficient technologies such as LED lighting, solar panels, and energy-saving modes for electronic devices to reduce your hotel’s energy consumption and promote green operations.
3. Waste reduction: Use reusable, recyclable, or compostable products in your hotel to reduce plastic waste and garbage. Also offer guests opportunities to separate waste to promote environmental awareness.
4. Local and organic products: Source food and products from local and organic suppliers to reduce the environmental impact of transportation and packaging and support the local economy.
5. Water conservation: Install water-saving fixtures, showerheads, and toilets to reduce water consumption in the hotel. Raise guest awareness of water conservation through informational materials and appropriate signs.
6. Green rooftop terraces and gardens: Design rooftop terraces or garden areas with native plants and trees to promote biodiversity, improve air quality, and create a green oasis for guests and employees.
7. Environmentally friendly cleaning products: Use environmentally friendly and biodegradable cleaning products to minimize the environmental impact of your hotel and protect the health of guests and employees.
8. Sustainable mobility: Offer environmentally friendly transportation options such as bicycle rentals, electric vehicle charging stations, or shuttle services with low-emission vehicles to provide guests with sustainable alternatives to their own cars or public transportation.
9. Education and enlightenment: Inform guests about environmental issues and sustainability through informational materials, events, or workshops to raise awareness of ecological challenges and promote responsible travel.
10. Support for environmental projects: Get involved in local or global environmental protection projects by donating a portion of your hotel’s revenue or organizing volunteer work for employees and guests. This shows your commitment to a sustainable future and promotes environmental awareness.

Partnerships and Collaborations

Partnerships and collaborations offer enormous opportunities to showcase your hotel to a wider audience and create synergies. In this section, we present marketing ideas that focus on working with other businesses and stakeholders to expand your hotel offering and strengthen your network.

1. Local Businesses: Collaborate with local shops, restaurants, and cafes to offer exclusive discounts or deals for your guests. This supports the local economy and offers guests an authentic experience.
2. Attractions and Museums: Partner with local attractions, museums, or cultural institutions to provide discounted admission or special tours for your guests.
3. Event and Festival Collaborations: Work with organizers of local festivals or events to provide special hotel packages, ticket bundles, or exclusive experiences for your guests.
4. Transport Partnerships: Collaborate with airlines, train operators, or car rental companies to offer discounted transportation options or combined travel packages for guests.
5. Environmental Organizations: Engage in partnerships with environmental organizations or initiatives to support sustainable projects and promote environmental awareness among your guests.
6. Sports and Leisure Activities: Partner with local sports and leisure providers, such as fitness centers, golf courses, or outdoor activities, to provide exclusive discounts or special offers for your guests.
7. Influencers and Travel Bloggers: Collaborate with influencers and travel bloggers to showcase your hotel to a wider audience and attract new guests through authentic recommendations.
8. Artist and Culture Collaborations: Work with local artists, writers, or musicians to organize exclusive cultural events, workshops, or exhibitions in your hotel.
9. Education Institutions: Partner with universities, language schools, or other education institutions to offer special deals for students, faculty, or staff and generate long-term bookings.
10. Charities: Collaborate with charities or social projects to organize joint events or fundraising activities, demonstrate social responsibility, raise awareness for important issues, and engage your guests.

Social Media and Influencer Strategies

Social media and influencer strategies are crucial components in modern hotel marketing. In this section, you’ll find marketing ideas that aim to strengthen your online presence, increase engagement, and use influencers as brand ambassadors. Discover how you can use effective social media strategies and targeted influencer collaborations to increase interest in your hotel and attract new guests.

1. Regular content: Post regularly engaging and high-quality photos, videos, and stories of your hotel, rooms, restaurant, or special events to showcase your hotel on social media and gain followers.
2. Hashtag campaigns: Create a unique hashtag for your hotel and encourage guests to share their photos and experiences during their stay using this hashtag. This will organically spread your hotel on social media.
3. Instagrammable spots: Design areas in your hotel that are particularly photogenic and inviting to inspire guests to share their photos on social media. This promotes user-generated content and increases the visibility of your hotel.
4. Social media giveaways: Organize giveaways on your social media channels, where followers have the chance to win prizes such as free stays, discounts, or special experiences at your hotel.
5. Influencer collaborations: Invite influencers or travel bloggers to stay at your hotel in exchange for authentic reviews, photos, and recommendations on their social media channels and blogs.
6. Live streaming and video content: Use live streaming or video content on platforms such as Instagram, Facebook, or TikTok to share special events, interviews with staff, or exclusive insights into the hotel’s operations.
7. Customer reviews: Share positive customer reviews and experiences on your social media channels to gain the trust of future guests and demonstrate guest satisfaction.
8. Social media advertising: Run targeted ads on social media platforms to increase your reach, gain new followers, and attract potential guests to your hotel.
9. Storytelling: Use social media to tell the story of your hotel, its founders, staff, or special guests to build emotional connections and pique the interest of followers.
10. Interaction with followers: Respond to comments, messages, and questions from your followers and build a close relationship with your online community. Show your presence by commenting on other relevant accounts and responding to guest posts.
11. Viral social media challenge: Launch a fun and creative social media challenge related to your hotel to generate viral attention and build a larger online community.

Events and Workshops

Events and workshops provide an excellent opportunity to position your hotel as a vibrant meeting place and knowledge hub. In this section, you will find marketing ideas that focus on planning and hosting interesting events and workshops to attract potential guests and generate buzz around your hotel.

1. Theme Nights: Organize regular theme nights in your hotel, such as culinary nights with regional or international cuisine, movie nights, or cultural events, to attract both guests and locals.
2. Cooking Classes: Offer cooking classes with your hotel’s own chef, where guests can learn how to prepare local specialties or international dishes. This encourages interaction between guests and staff and provides unique experiences.
3. Yoga and Wellness Workshops: Organize yoga or wellness workshops to provide guests with relaxation and wellbeing during their stay. You can also invite local yoga teachers or wellness experts to lead the workshops.
4. Art and Creative Workshops: Offer art or creative workshops where guests can discover or improve their artistic skills, such as painting, pottery, or writing workshops.
5. Wine Tasting: Host regular wine tastings of local specialties to give guests the opportunity to learn about regional products and indulge their taste buds.
6. Networking Events: Host networking events or industry meetings to provide business travelers with the opportunity to make contacts and exchange ideas with other professionals.
7. Live Music and Performances: Invite local musicians, bands, or artists to perform live regularly in your hotel and create a lively atmosphere.
8. Language and Culture Courses: Offer language or culture courses for guests to give them the opportunity to better understand the local culture and language and make their stay even more enriching.
9. Outdoor Activities: Organize guided hikes, bike tours, or excursions to nearby attractions to introduce guests to the beauty of nature and local landmarks.
10. Kids and Family Activities: Offer special activities and workshops for families with children, such as crafts, treasure hunts, or children’s cooking classes, to create unforgettable vacation experiences.
11. Pop-up Events: Transform a space in your hotel or an external location into a temporary pop-up event, such as a special restaurant, an art gallery, or a workshop, to spark curiosity and attract local attention.

Advertising for Your Hotel

Advertising is a key element in hotel marketing to increase your hotel’s visibility and attract new guests. In this section, you will find innovative marketing ideas to help you create effective advertising campaigns for your hotel and spread them across various channels.

1. Targeted Online Ads: Place targeted online ads on search engines and social media platforms to raise awareness of your hotel and increase visibility to potential guests.
2. Email Marketing: Use email marketing campaigns to communicate deals, news, or events directly to existing customers and prospects, and to build long-term relationships.
3. Content Marketing: Create high-quality, informative, and entertaining content such as blog posts, videos, or podcasts to engage your target audience, position your hotel as an industry expert, and increase organic traffic.
4. Local Partnerships: Collaborate with local businesses, attractions, or events to enable joint advertising efforts and mutual recommendations, resulting in a wider reach within your target audience.
5. Influencer Marketing: Partner with influencers or travel bloggers to showcase your hotel through authentic posts, photos, and reviews on their social media channels and blogs, generating greater awareness.
6. PR and Media Relations: Use press releases, media outreach, and events to gain positive coverage of your hotel in local, national, or international media and enhance your hotel’s reputation.
7. Guerilla Marketing: Use creative, unconventional, and surprising guerilla marketing actions to attract attention, generate buzz, and differentiate your hotel from the competition.
8. Discounts and Special Offers: Offer limited-time discounts or special deals to motivate potential guests to book and increase your hotel’s occupancy during slower booking periods.
9. Search Engine Optimization (SEO): Optimize the content and structure of your hotel website for search engines to achieve better search engine rankings and attract more organic traffic from potential guests. If you don’t want to do this yourself, an SEO agency like Spezialis Services can help.
10. Out-of-Home Advertising: Use traditional advertising methods such as billboards, flyers, or radio and TV advertising to introduce your hotel to a wider target audience and increase awareness. Ensure that the advertising materials are attractive and memorable.

Improve your hotel website

An attractive and user-friendly hotel website is essential for attracting potential guests and generating bookings. In this section, we present marketing ideas that aim to optimize the online presence of your hotel and provide website visitors with a compelling experience.

1. Responsive design: Make sure your hotel website is optimized for all devices, such as desktop computers, tablets, and smartphones, and provides a user-friendly experience on each device.
2. Clear navigation and structure: Design the navigation and structure of your website clearly and simply, so that visitors can quickly and easily find the desired information or functions.
3. High-quality images and videos: Present your hotel with professional, high-resolution images and videos that provide guests with an authentic glimpse into the rooms, facilities, and ambiance.
4. Customer reviews and testimonials: Show real customer reviews and testimonials on your website to strengthen the trust of potential guests in the quality of your hotel.
5. Search engine optimization (SEO): Optimize the content and meta tags of your website for search engines to achieve a better ranking in search results and increase the visibility of your hotel.
6. Online booking system: Integrate a user-friendly, secure online booking system into your website so that guests can book rooms directly and easily.
7. Multi-language content: Offer your website in different languages to reach a larger audience and provide guests with a pleasant user experience in their native language.
8. Social media integration: Link your social media profiles to your website and show current posts or reviews to give visitors an insight into the daily happenings and atmosphere of your hotel.
9. Informative and engaging content: Create informative and engaging content, such as blog posts, travel guides, or event calendars, to keep visitors to your website longer and provide them with added value.
10. Call-to-action (CTA) elements: Place eye-catching and clearly worded call-to-action elements on your website, such as “Book now” or “Contact us,” to increase the conversion rate and the number of bookings.

Customer Loyalty

Customer loyalty is an important aspect of hotel marketing to ensure long-term success and to win loyal guests. In this section, you will find marketing ideas that focus on maintaining relationships with existing customers and increasing their satisfaction.

1. Loyalty programs: Develop an attractive loyalty program that offers benefits such as discounts, upgrades, or exclusive offers to regular guests, motivating them to stay at your hotel again and again.
2. Personalized communication: Maintain contact with your guests through personalized emails, newsletters, or handwritten thank-you notes to build a long-term relationship and increase customer satisfaction.
3. Surprises and attentions: Prepare small surprises or personal attentions for your guests, such as a welcome gift, free upgrades, or special amenities, to provide them with an unforgettable stay.
4. Excellent customer service: Offer outstanding customer service in all areas of your hotel, from reception to housekeeping, to exceed your guests’ expectations and create long-term customer loyalty.
5. Birthday and anniversary offers: Surprise guests on their birthday or a special anniversary with special offers or gifts to show them appreciation and turn them into loyal customers.
6. Feedback and continuous improvement: Regularly solicit feedback from your guests and use it constructively to continuously improve your hotel and achieve higher customer satisfaction.
7. Exclusive events and activities: Organize exclusive events or activities for regular guests, such as wine tastings, cooking classes, or cultural outings, to create unique experiences and strengthen their bond with your hotel.
8. Social media interaction: Communicate and interact with your guests on social media platforms to build a personal connection and keep them informed about news, offers, and events.
9. Flexibility and understanding: Show flexibility and understanding in cancellations, rebookings, or special requests to gain your guests’ trust and strengthen their loyalty.
10. Partnerships with local businesses: Collaborate with local businesses to arrange exclusive benefits, discounts, or offers for your guests, such as discounted admissions or special menus in restaurants, to make their stay even more attractive.

Public Relations

Public relations (PR) is an important pillar in hotel marketing to increase awareness and credibility. In this section, you will learn how to use targeted PR strategies to increase the visibility of your hotel in the media, achieve positive coverage, and strengthen your image.

1. Press releases: Write regular press releases about news, events, or special offers in your hotel to attract the attention of media representatives and generate free coverage.
2. Media partnerships: Partner with local or industry-specific media to obtain editorial coverage, interviews, or advertorials about your hotel and increase awareness.
3. Influencer collaborations: Collaborate with influencers and travel bloggers to receive authentic and personal recommendations for your hotel and achieve greater reach and credibility.
4. Press events: Organize press events, such as press trips, hotel tours, or special events, to give journalists and influencers the opportunity to personally experience your hotel and report on it.
5. Expert positioning: Establish yourself or hotel management as experts in the industry by regularly publishing articles, participating in panel discussions, or speaking at industry events.
6. Awards and certifications: Apply for industry awards or certifications to underline the quality of your services and facilities and generate positive PR.
7. Charity engagement: Get involved with your hotel in charitable causes or local initiatives to demonstrate social responsibility and achieve positive media coverage.
8. Guest contributions: Publish guest articles or columns in trade magazines, online portals, or newspapers to position the hotel as an industry leader and increase visibility.
9. Networking: Use local and industry-specific events to build contacts with journalists, influencers, and other decision-makers who can support your hotel and provide additional PR opportunities.

Marketing Tools That Can Help You

In the complex world of hotel marketing, marketing tools can be crucial in developing efficient campaigns and utilizing resources optimally. In this section, we present a selection of helpful marketing tools that can help you optimize your marketing strategy, analyze customer interactions, and successfully promote your hotel. Discover how to take your marketing to the next level and achieve better results with the right tools.

1. Web Analytics Tools: Use web analytics tools like Google Analytics or Matomo to obtain detailed information about traffic and user behavior on your hotel website and make data-based decisions for your marketing strategy.
2. Social Media Management Tools: Use tools like Hootsuite or Buffer to efficiently manage your social media profiles, plan posts, and monitor the performance of your marketing actions.
3. Email Marketing Software: Use email marketing tools like Mailchimp or Clever Reach to create, send, and analyze professional newsletters and email campaigns.
4. Customer Relationship Management (CRM): Implement a CRM system like Salesforce or HubSpot to centrally manage your customer contacts, interactions, and bookings and conduct personalized marketing actions.
5. Content Management System (CMS): Use a CMS like WordPress or Joomla to easily manage your hotel website, update content, and create SEO-optimized posts.
6. Search Engine Advertising (SEA): Use Google Ads or Bing Ads to place targeted online ads for your hotel and direct potential guests to your website.
7. Graphic Design Tools: Use user-friendly graphic design tools like Canva or Adobe Express to create appealing and professional visual content for your marketing campaigns.
8. Online Booking Platforms: Use online booking platforms like Booking.com or Expedia to increase the visibility of your hotel, reach new customer segments, and improve occupancy.
9. Influencer Marketing Platforms: Use platforms like Aspire or Upfluence to find suitable influencers or travel bloggers for collaborations and authentically present your hotel to a larger audience.
10. Survey and feedback tools: Use survey and feedback tools like SurveyMonkey or Typeform to gather opinions and suggestions from your guests, measure customer satisfaction, and identify areas for improvement.

Technology and Innovation

Technology and innovation play a crucial role in staying competitive in hotel marketing and providing guests with an unparalleled experience. In this section, you’ll find marketing ideas that focus on using modern technologies and innovative approaches to highlight your hotel and attract new guests.

1. Smart rooms: Integrate smart technologies into your hotel rooms to provide guests with personalized and intuitive experiences, such as voice-controlled lighting, air conditioning, or entertainment systems.
2. Mobile check-in and check-out: Develop a hotel app or integrate mobile check-in and check-out features to provide guests with a seamless, contactless, and fast stay.
3. Virtual concierge: Offer a virtual concierge service via chatbots or voice assistants to provide guests with round-the-clock support for questions, bookings, or recommendations.
4. High-speed internet and coworking spaces: Provide guests with high-speed internet access and modern coworking spaces to offer business travelers and digital nomads a productive work environment.
5. Environmentally friendly technologies: Integrate environmentally friendly technologies such as solar energy, rainwater harvesting, or energy-efficient lighting to reduce the environmental footprint of your hotel and promote sustainability.
6. Virtual reality: Offer virtual reality (VR) experiences that allow guests to experience virtual tours or activities before booking them on-site, or to immerse themselves in relaxing or entertaining environments.
7. IoT and building management: Implement Internet of Things (IoT) technologies to monitor and optimize energy consumption, security, and building management to make operations more efficient and cost-effective.
8. Personalized recommendations through artificial intelligence: Use artificial intelligence (AI) and machine learning to offer personalized recommendations for activities, restaurants, or events based on guests’ preferences and behavior.
9. 3D printing and personalized souvenirs: Provide 3D printers in your hotel to give guests the opportunity to create and print personalized souvenirs or items according to their wishes and ideas.

Service providers who can help with your hotel marketing

Collaborating with experienced service providers can be crucial in implementing successful hotel marketing strategies. In this section, we introduce you to various providers who can assist you in planning and executing marketing measures. Discover how these experts can support your hotel in developing effective campaigns, increasing your hotel’s visibility, and ultimately attracting more guests.

1. Graphic designer: An experienced graphic designer can help you create appealing visual content such as logos, brochures, social media graphics, or advertising materials to professionally and consistently present your hotel.
2. Web designer/developer: A web designer or developer designs and optimizes your hotel website to make it user-friendly, attractive, and search engine optimized to effectively appeal to potential guests.
3. Photographer: A professional photographer creates high-quality photos of your hotel, rooms, and facilities that you can use for your website, social media, and marketing materials to authentically and attractively present your hotel.
4. Video producer: A video producer creates appealing and professional videos that showcase your hotel and its offerings to visually persuade potential guests and create emotional connections.
5. Social media manager: A social media manager plans, creates, and publishes content on your social media channels, interacts with your community, and monitors the performance of your marketing actions to strengthen your online presence and attract new guests.
6. Search engine optimizer (SEO expert): An SEO expert helps you optimize your hotel website and content for search engines to achieve a better ranking in search results and increase your hotel’s visibility.
7. Content manager/creator: A content manager or creator supports you in creating and maintaining blog posts, articles, travel guides, and other informative content to inform potential guests and achieve higher visibility on the web.
8. PR and communication expert: A PR and communication expert creates and maintains relationships with media representatives and influencers to increase your hotel’s visibility and assists you in developing press releases and other communication materials.
9. Marketing consultant: A marketing consultant supports you in planning, implementing, and analyzing marketing campaigns, helps you identify target groups, and develops strategies to effectively promote your hotel and attract new guests.
10. Event planner: An event planner assists you in organizing and conducting events, workshops, and conferences in your hotel to generate additional revenue, reach new customer segments, and establish your hotel as an attractive venue for events.