15 stock agencies you should know (update 2023)

Every company needs stock photos or graphics – whether for the website, the brochure or the roll-up at the trade fair. Meanwhile there are many excellent photo agencies on the internet that have the right stock photos for every need. Here is an overview of the most interesting stock photo agencies. (Status January 2023)

Envato Elements: Der Alleskönner unter den Stockagenturen
Screenshot: Envato Elements

Envato Elements: Variety for little money

Since 2019 the picture agency Twenty20 has been part of Envato Elements. The picture agency has expanded the Envato portfolio by more than 20 million photos. Envato is recommended for people who depend on a variety of media formats for their daily creative work. Here the picture agency it is a true paradise. For just 14,50 € per month you get access to many millions of photos, vector graphics, videos, sound files and much more. Another important plus point is the simple and fair licensing model.


Bildagentur Adobe Stock

Adobe Stock: Photo agency with added value for Adobe users

Adobe Stock is also 2022 one of the most powerful international stock agencies, with nearly millions of images. The concept is comparable with istockphoto. The advantage for Adobe users is that the portal is already integrated into the creative cloud. For example, a monthly package (can be cancelled monthly) with 40 images is available for 99.99 €. In addition, credit packs are available for purchase, which are valid for one year.


Alamy - eine der vielfältigsten Bildagenturen der Welt


Alamy: The most diverse picture agency worldwide

Meanwhile the diverse Alamy collection includes more than 232 million stock images, vector graphics, videos and 360° videos and panoramic images. Besides common stock material, Alamy also offers daily updated photos for editorial use and historical photos. No subscription is necessary and images are available from 9,99 €.


Stock agency:
Screenshot: Small but fine stock agency

Photocase: Small but fine picture agency

Photocase is a Berlin-based photo agency and offers a manageable, but very high-quality and unusual stock photo portfolio. Photocase is the right contact point for those who are looking for photos off the beaten track. Photos are available in single purchase from 13 €. With credit-packages licenses are available from approx. 1,37 €/photo.



iStockphoto by Getty Images: Something for everyone

istockphoto is part of the large, well-known photo agency Getty Images and is one of the major international stock photo agencies. Millions of photos, graphics and videos are available. There are cheap photos (Essential Collection), which you have probably already come across one or the other time, but also high-quality & expensive stock photos (Signature Collection) which are less widespread. In a credit package of, for example, 12 licences, images are available for around 7 € / photo. If you choose a subscription package you can buy the photos at a lower price.


Screenshot: German Quality is a German picture agency. Photos can be found either by using the category sorting or a regular search. The cost per stock photo starts at 0,99 €/licence.


Plainpicture: Bildagentur mit unverbrauchten Fotos
Screenshot: Stock agency

Plainpicture: Premium picture agency with unused image material

Plainpicture is the right picture agency for all those who are looking for extraordinary and fresh pictures. Picture prices are in the premium segment just like picture quality. The perfect picture agency for individualists.


123RF – The stock agency that works with artificial intelligence

110 million digital assets belong to the database of the 123RF stock photo agency. For an annual subscription of 699 €, you get 1,200 images (1.17 €/image). Credit packages are also offered in addition to subscriptions. Besides photos, the platform also offers videos, vector and audio files. With Big Data and artificial intelligence, the stock agency also promises better results in image searches. In addition, online tools are offered for simple image editing with which, for example, backgrounds can be removed.


IMAGO: 200,000 new images daily

IMAGO. a Berlin-based stock photo agency, offers an impressive collection of 300 million images and videos for licensing from a variety of fields including news, sports, entertainment and creativity. Thanks to a global network of partners, another 200,000 images are added daily, ensuring always up-to-date coverage of important global events. Depending on the type of use, image licenses are available from as little as €9. In addition, they offer special image packages that allow additional savings through their use.


Zoonar: Stock agency from Hamburg

Zoonar is a German picture agency based in Hamburg. The portfolio contains more than 9 million pictures. In addition to photos, many graphics are also offered. The prices per licence start at 2 € per image. The search function has few sorting options compared to other picture agencies.


Dreamstime: 121 Mio. Stockfiles

Dreamstime is an international photo agency with a selection of 121 million stock files (photos, video & vector). For example, a subscription for 23 €/month (can be cancelled monthly) includes 15 images (1.53 € per image). For 46 € per month, there are already 100 images included with the stock agency (0.46 € per image). Selected stock photos are even available completely free of charge.


Adpic: Interesting subscription models for stock photos

This picture agency is in the medium price segment and scores with its attractive subscription models and uncomplicated licences. The pictures also make a very high-quality impression.


Shutterstock: 317 million times stock photos, videos & audio

Shutterstock offers its users more than 300 million stock files. In addition to stock photos and vector graphics, there are also audio tracks and video material available for download. For blogs and media, there is also a large selection of high-quality editorial photos.


Pullpix For all who want it big

The picture agency Pullpix serves an interesting niche in the agency segment and offers photos in the gigapixel range. So here is the right place for everyone for whom big is not big enough.


Jumpstory: More authentic photos thanks to artificial intelligence

Jumpstory from Denmark offers unlimited downloads from a database of 20 million images and 2 million videos for €25 per month. With artificial intelligence, Jumpstory wants to change the stock photo industry and help users find more authentic images away from mainstream. All images can be used commercially. As a bonus, the platform offers legal insurance on the images used.


8 tips for finding a good stock photo agency

Finding a suitable stock photo agency can be quite challenging due to the numerous options available. Here are some tips that can help in choosing the right stock photo agency:

  1. Research and reviews: The search should start online and take into account reviews and testimonials. Forums and social media can provide valuable information about other clients’ experiences with specific agencies.
  2. Quality of images: The quality of the images is very important. A good agency should offer high-resolution images that look professional. Many agencies offer thumbnails that can be viewed before making a purchase.
  3. Image variety: a good stock photo agency should offer a wide variety of images from different categories and styles. Whether looking for specific themes, models, landscapes or abstract images, the agency should be able to meet those needs.
  4. License Terms: License terms should be carefully reviewed. It is important that the images can be used in the manner desired. Some agencies offer royalty-free images, while others may have certain restrictions.
  5. Pricing: different agencies have different pricing structures. Some offer flat rates, while others have flexible pricing models depending on the size or resolution of the image. Prices should be compared and the agency with the best value for money should be selected.
  6. Customer Service: Good customer service is also important. The agency should be easy to contact and provide quick responses to questions.
  7. Search capabilities: A good stock photo agency should have an efficient and user-friendly search function that makes it quick and easy to find the images you need.
  8. Sustainability and ethics: care should be taken to ensure that the stock agency adheres to ethical standards and pays photographers fairly, for example.

Following these tips can help find a stock photo agency that meets the requirements and provides high-quality images for projects.

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Christian Wagner
Founder RiskPlayWin | Owner & Founder of the digital marketing agency

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