Reponsive Logos

Responsive websites are now well established in the minds of most companies. The mobile view and “mobile first” are no longer foreign words. In most areas it is worthwhile from a design point of view to start with the mobile view first, before thinking about the desktop version.

Responsive websites are now well established in the minds of most companies. The mobile view and “mobile first” are no longer foreign words. In most areas it is worthwhile from a design point of view to start with the mobile view first, before thinking about the desktop version.

But what about the logos? These days, in many areas, they have to work even in very small dimensions. Profile pictures on Instagram and Facebook, favicons and of course the display on mobile devices. Unfortunately, the following variant is often chosen: “Let’s just make the logo smaller, that fits somehow”. But “somehow” is unfortunately often not well thought through. In most of the corporate design manuals we receive as an agency, you will look in vain for the details of the reduced size of the logo. On the other hand, tearing up the company logo on your own authority can quickly lead to great irritation.

There are, however, very nice examples on the net of how a company logo can be reduced to miniature without losing its recognition value.

responsivelogos.co.uk

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Ulli Kilberth | Lauter, Leute
Ulli Kilberth | Lauter, Leute
Ulli Kilberth ist Gründer der Kommunikationsagentur „Lauter, Leute.“ in Köln. Seit 15 Jahren in der Welt der Medien unterwegs, ist er noch viel länger zu Hause in Musik und Lifestyle. Arbeitsschwerpunkte bei „Lauter, Leute.“ sind u.a.: Unternehmenskommunikation, Digitale Medien, Social Media, Corporate Design, Content-Strategie und Partnerschaften zwischen Marken und Musik. Der Kommunikationsspezialist für Musik & Kultur unterrichtet neben seiner Agenturtätigkeit in den Bereichen Kreation und Konzeption. | „Lauter, Leute.“ ist die Kommunikationsagentur für Musik, Kultur und Lifestyle. Wir sind strategische Begleiter und setzen Kommunikationsmaßnahmen in den Bereichen Grafikdesign, Digitale Medien und Social Media im Musik- und Lifestyle-Bereich um. Zu den Kunden gehören u.a Gaffel Kölsch, HUK24 oder RIDGEBAKE.