Newsletters are an important tool to keep customers or website visitors informed and to generate recurring traffic. If you have a WordPress website, there are both free and paid solutions. However, as soon as you grow with a newsletter, you will not be able to avoid a paid solution. The individual newsletter plugins differ in terms of functionality, usability and price-performance ratio.
We have compiled the best newsletter plugins for WordPress here.
The Newsletter Plugin – Most popular
Costs: Free of charge
This plugin is certainly one of the most popular newsletter plugins on WordPress, with more than 300,000 active installations. In the basic version, there is a drag & drop newsletter builder and you can add an unlimited number of subscribers.
With the paid Premium version (from 69 € / year), you can expand the tool with additional functions. These include, for example, evaluation in Analytics, integration in WooCommerce and the creation of detailed reports.
Mailster – Best price-performance ratio
Cost: one-time cost of 59 USD
Mailster is one of the most popular paid WordPress plugins for newsletters, with over 24,000 sales on Codecanyon. The plugin has all the important functions from a drag & drop newsletter builder to managing different newsletter lists. In addition, the whole solution is data protection compliant and can be linked to many other plugins. The newsletter campaigns can be evaluated with a specially integrated analysis tool. The great thing is that costs only occur once and you can still benefit from updates in the long term.
SendinBlue – Good offer for all with large numbers of subscribers
Costs: Free of charge up to 300 e-mails per day
Sendinblue is another popular commercial newsletter provider. With the free version you can send up to 300 emails per day and you can create unlimited contacts. An upgrade is available from €19 per month. This makes it possible, among other things, to send up to 100,000 e-mails per month and to carry out A/B tests.
Cleverreach – For all those who need advanced features
Costs: Free of charge for up to 250 recipients
If you have no more than 250 recipients for your newsletter and send no more than 1,000 mails per month, Cleverreach is free. The free version already includes a newsletter builder and email marketing automation. For those who have more recipients, want to fill many lists, want to perform A/B tests or want to implement advanced email automation mechanisms, there is the paid version starting at €9 per month. The prices vary depending on the number of recipients. Another interesting upgrade is a spam checker that can verify whether your email reaches the inboxes of your recipients. This upgrade is available from 5 € per month.
Mailchimp – The classic WordPress Newsletter plugin that is easy to use
Costs: Free of charge for up to 2,000 subscribers
Mailchimp is certainly one of the most popular providers of newsletter systems. The popularity comes not least from the fact that Mailchimp makes it very easy to do everything from creating newsletters to integrating forms into the website.
The free version allows up to 2,000 subscribers and you can create a contact list. For 9.99 USD per month you can have up to 50,000 subscribers and create 3 contact lists. In addition, A/B tests can be created with the paid version, with which you can test different newsletter variants.