11 Must Haves of a business website

A website is your business card on the internet. In many cases it is here that the decision is made whether a potential customer will approach your company or not.

When creating your business website, you should therefore at least integrate the following elements:

Appealing homepage

The start page is in most cases the first page that users see when they visit the site. Here the most important information about your company should be clearly visible to the user. You should show what exactly you do and make it as easy as possible for the user to find further information, i.e. navigation. The homepage must not only be appealing in terms of content, but also graphically.

Contact page

You should never forget specific information on how users can get in touch with you. At the very least you should provide your e-mail address and telephone number. Also good are forms which can be filled out to make specific enquiries directly (e.g. request for quotation, making an appointment). A callback form can also be very helpful under certain circumstances.

Service or product page

Show your potential customers what exactly you offer and where you can help. Explain complicated services or products with infographics and illustrate physical products also with photos. If users need additional information about a product, you should also provide a simple way to contact them.

Company profile

Show the user in a company portrait who you are. In this way you give the user the necessary information to get to know your company better and thus create trust. With photos of you as the CEO and your team you present your company in a more personal and tangible way. Also the illustration of quotations is a possibility to give the whole thing even more personality.


If you run a business and your customers can visit you, it is essential that you have a website with address, directions and opening hours.

Imprint & legal information

To be on the safe side legally, you also need an imprint. Please also note that you may also have to provide information on data protection if, for example, you integrate codes from Google Analytics or Facebook.

Social Networks

If you are also active in social networks, you should also provide links to these channels on your website. This can be done by using icons in the menu bar or social media widgets, as offered by many social networks.

Web analysis software

Web analysis software such as Google Analytics gives you the ability to measure user behaviour on your website and you can see how users come to your website. The web analytics software provides an important basis to understand what users are interested in and what they don’t. You can use the data to further develop your website in the future.

Search engine optimisation (SEO)

In order for your website to be found by potential customers in search engines, it is important to deal with search engine optimisation when creating the website. In order to achieve the best possible rankings, it is important to know which terms the users are looking for and then to optimise the content of the website accordingly. You should also make sure that the technology of the website also allows the search engine to interpret the content.


To ensure that users do not only visit your website once, you should also regularly add new content to your website. This can take the form of a blog or news section, for example. This also has advantages when it comes to SEO, as search engines usually reward websites that regularly offer fresh content.

Mobile optimisation

More and more users are accessing with mobile devices such as smartphones or tablets. The screens are small and often only a slower inter-connection is available. You should therefore make sure that your website is displayed well on small screens (Responsive Design) and that the loading time is kept as short as possible.

Share article

Share on facebook
Share on twitter
Share on linkedin
Share on xing
Share on email
Share on reddit
Share on stumbleupon
Share on pocket
Christian Wagner
Christian Wagner
Founder RiskPlayWin | Owner & Founder of the digital marketing agencies morethandigital.com & PEAKFOCUS.agency