Press relations are an important instrument in corporate communications. To ensure that press relations are also fruitful, you should consider the following questions when preparing press releases.
- What is the purpose of my press release?
- What target group do I want to reach with this press release?
- Which media/blogs are suitable to reach this target group?
- Which journalists/bloggers are the right recipients for the press release?
- Why exactly should the journalist use my press release as the basis for an article – what sets me apart?
- Which information is relevant for the target group?
- What is the most important information that belongs at the beginning of the press release?
- How can I summarise the key message of the press release in the title of the press release?
- Is the press release easy to understand?
- What extras can be added to the press release? (e.g. images for download, company portrait, product sample, etc.)
