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10 questions to help you evaluate the statistics in Google Analytics

Google Analytics remains the most widely used web analysis software. Yet many companies fail to leverage the valuable data it provides. The following 10 questions can help you extract more insight from your web statistics:

  1. What is the objective of the website and how can I evaluate the achievement of objectives using Google Analytics?
  2. Which pages do users view most frequently?
  3. Which pages generate longer visit durations?
  4. How do users navigate the website?
  5. From which channels do visitors reach the website?
  6. Do users view the pages that matter most to you?
  7. On which pages do users leave the website?
  8. What devices do users employ to access the website?
  9. What cities, regions and countries are your users located in?
  10. What is the quality of the users generated by advertising campaigns?

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Autor:

Christian Wagner
Founder RiskPlayWin | Owner & Founder of the digital marketing agency morethandigital.com

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