10 questions to help you evaluate the statistics in Google Analytics

Google Analytics is by far the most used web analysis software. But often the valuable data is not used by companies. The following 10 questions can help you learn more from your web statistics:

1. What is the objective of the website and how can I evaluate the achievement of objectives using Google Analytics?
2. Which pages do users look at most often?
3. Which pages have a long visit duration?
4. How do users navigate the website?
5. From which channels do the visitors come to the website?
6. Do the users look at the pages that are important to you?
7. On which pages do users leave the website?
8. What devices do users use to access their website?
9. What cities, regions and countries do users come from?
10. What is the quality of the users generated by advertising campaigns?