Creating offers is a routine task for many self-employed professionals. These 10 questions help you prepare a comprehensive and compelling offer for potential clients while providing you greater security as a business owner.
- Is the scope of services clearly stated in the offer?
- Does the offer state which services are explicitly not covered?
- Is there a clear advantage visible in the offer, why the potential customer should definitely work with you?
- Have you considered all important cost factors in the offer price? (e.g. safety buffer, licence costs, etc.)
- Is reference made to the general terms and conditions in the offer? (e.g. to define the place of jurisdiction in case of legal disputes)
- Are the general conditions mentioned in the offer? (e.g. in which time frame the project will be carried out, number of feedback loops etc.)
- Are the payment modalities specified? (e.g. payment target)
- Is it specified until when the offer is valid?
- Are there optional additional paid services that you can list?
- Are granted discounts or free services listed?

